Profundity Communications, Inc.
Joe has nearly 20 years of marketing, communications, branding, and strategy experience in the financial services and technology sectors helping to grow organizations and build market share. He is a company building marketing professional who understands what it takes to catapult companies to the next level and quickly increase revenue.
Joe established Profundity Communications, Inc. to utilize his experience and skill sets to help clients achieve above-and-beyond results. He has successfully operated at an in-house marketing capacity where he managed functions such as marketing strategy, communications plans, go-to-market launches, public relations, branding, advertising, corporate identity, trade shows and events, websites, collateral, budgeting, competitive analysis, and essentially most facets of marketing.
Prior to founding Profundity, Joe was the SVP of Marketing & Strategic Alliances at Loan-Score Decisioning Systems, an enterprise-class decision management provider, which he was instrumental in helping with the company’s acquisition by Calyx Software, Inc. Before joining Loan-Score, Joe was the Vice President of Marketing at Portellus Inc., one of the fastest growing mortgage technology vendors in the industry (acquired by Fiserv Inc. NASDAQ: FISV). Preceding Portellus, he headed the marketing strategy at Commerce Velocity Inc., a business process automation firm catering to the mortgage banking industry (acquired by Fidelity National Financial Inc. NYSE: FNF).
Before Commerce Velocity, Joe was the Director of Marketing & Market Adoption at Electronic Distribution Networks Inc. (EDN), a software communications provider serving multiple vertical markets. Ultimately, he fashioned an extremely influential marketing presence that assisted in the facilitation of the company’s acquisition by ProQuest Business Solutions Inc. (NYSE: PQE).
Previous to EDN, Joe worked as a Team Lead on National Accounts in the Sales & Marketing Department at MGV Memory Inc., at the time ranked the number two computer memory manufacturer in the U.S.A. He has also worked at Bozell Worldwide Advertising Inc. and Rodheim Marketing Group Inc. In addition, Joe has consulted various companies to direct their marketing strategy and communications plans.
Joe sits on California State University, Fullerton’s UEE Advisory Board for its sales and marketing program course development. He is an active member of the Mortgage Banking Association of America and serves as a regular thought leader in the media. Joe was voted one of the “Top 40 Most Influential Mortgage Professionals Under 40” by National Mortgage Professional magazine back-to-back years in 2009 and 2010. In 2012, he was also designated as one of the ‘Top 25 Most Connected Mortgage Professionals’ in the industry.
Joe holds a B.S. in Business Administration with a concentration in Marketing from California State University, Fresno and an M.B.A. in Entrepreneurial Management from Concordia University, Irvine.